Rubio's Coastal Grill

TV

Rubio's—a fast casual restaurant chain specializing in grilled, sustainable seafood with a Mexican flavor—has a great story to tell. We decided the best way to tell it was in bite-sized pieces.

"SOUNDS NICE" (:30)

"COASTAL" (:30)

"QUITE AN OFFERING" (:30)

"ROLLING ALONG" (:30)

"IT'S NOT COMPLICTED" (:30)

CREDITS:
ECD: PETE HARVEY
AD: MIKE MUENCH
CW: PHIL FATTORE


Point of Purchase


Experiential

Every year Rubio's sponsors its Coast Fest—a beach clean-up and party with live music and, of course, free Rubio's food. It's a celebration of the ocean and all it of its gifts. To educate participants on ways they can help keep take care of the ocean
that supplies its delicious food, we designed a voting booth to engage people around protecting our oceans.


Digital


WORLD OCEANS DAY EMAIL
Every year to celebrate World Oceans Day, Rubio's gives away thousands of free reusable tote bags. To spread the word about the bag design we created, we burried it at the bottom of the ocean and asked readers to "scroll deep." And they did. It was the most read (and most unnecessarily long) email in the company's history.



Using Format