Every year Rubio's sponsors its Coast Fest—a beach clean-up and party with live music and, of course, free Rubio's food. It's a celebration of the ocean and all it of its gifts. To educate participants on ways they can help keep take care of the ocean that supplies its delicious food, we designed a voting booth to engage people around protecting our oceans.
POINT OF PURCHASE
Rubio's—a fast casual restaurant chain specializing in grilled, sustainable seafood with a Mexican flavor—has a great story to tell. We decided the best way to tell it was in bite-sized pieces.
ECD: PETE HARVEY
AD: MIKE MUENCH
CW: PHIL FATTORE