ECD: PETE HARVEY
AD: MIKE MUENCH
CW: PHIL FATTORE
Rubio's—a West Coast fast casual restaurant chain specializing in grilled, sustainable seafood with a Mexican flavor—has a great story to tell.
We decided the best way to tell their story was in bite-sized pieces.
WORLD OCEANS DAY
Since its founding, Rubio's has been committed to caring for our oceans. Each year Rubio's celebrates World Oceans Day by organizing beach clean-ups and educating the community on ways to help keep our oceans clean.
Every year Rubio's gives away thousands of reusable tote bags celebrating World Oceans Day. To spread the word, we created this unecessarily long email promoting the free tote bag. It was the most read email in the company's history.