2K Games tasked us with finding a way to reach a broad audience extending beyond gamers for their biggest video game title of the year, the latest installment of the Mafia franchise, which has been seven years in the making. The setting for the game is 1968 New Bordeaux, a fictionalized version of New Orleans.
They wanted something that stood out. Something that didn't look like just another video game trailer. So we headed to New Orleans for a week with an insane (in the absolute best sense) director. This is the result.